Infinite Loop is a kinetic sculpture at Amul Dairy campus Anand. It is the symbolic representation of the legacy and values of Amul.
It means love, beauty & power. This relates to Amul's love for farmers and the power of nation-building. Infinite loop ... means a sense of simplicity and balance, the value that the company has had for the last 75 years. The symbol also represents where we are and the endless possibilities we have before us. We connect this with the fact that Amul has not stopped working for even a day for all these years in any circumstance. People and machines work here 24 hours, 365 days tirelessly. To show this dynamism, we wanted the sculpture to be kinetic. The sculpture rotates on a single axis like most of the machines in the dairy.
