Innovation is not to do something different. It is giving expression to a definite, well-planned thought and design, aimed at creating a landmark in system, not a mimicry of it.”


What is CQ?
Craft Quest: is a quest – an unfaltering attempt to generate intangible, tangible, by crafting!

We believe in Innovation:
“Innovation is not to do something different. It is giving expression to a definite, well-planned thought and design, aimed at creating a landmark in system, not a mimicry of it.”


What we do:
Design Innovation (DI): Synthesis of Digital technology, Material and Craftsmanship.

Impact of Digital Craft Computational Craft?

1. Mass customization

2. Design integration: Architecture, Art, Design, Engineering and Crafts

3. Upliftment of craftsmanship and craftspeople.


  • architecture, art, design, engineering and crafts integration
  • upliftment of craftsmanship by involving local crafts
  • mass customization by digital fabrication



Urvi Sheth is passionate about mixing technology and crafts to create sensorial spaces. She is truly Glocal – global in approach – computational design, digital fabrication and regional/local in execution – using regional craftsmanship. She is also the Founder & Creative director of Craft Quest since its inception in 2010. She is Director, Workshops and Exhibitions at CEPT University and is visiting faculty at National Institute of Design (NID), Ahmedabad. She completed her postgraduate in Architecture from Hyperbody at Technical University, Delft, the Netherlands and is giving back to society by mentoring national innovation competitions and facilitating at workshops/creating learning experiences by foreign nations.

Urvi Sheth
Founder, Craft Queat
Director of Workshops, CEPT University
Director of Exhibitions, CEPT University

Professional affiliations, Memberships and Certifications

2014 Empaneled Architect at Ahmedabad Municipal Corporation (AMC)
2010 Empaneled member of Mumbai Building Repairs and Reconstruction Board (MHADA)
2010 Registered Architect with Stichting Bureau Architecten, The Netherlands 1.100701.008
2005 Registered Architect with The Council of Architecture, India CA/2007/39598


Shylaja Regunathan, Sameera Bommisetty, Siddharth Saksena

Former Staff

Arunima Sen, Avishek Das, Arshich Chaudri, Ankita Diwan, Hardik Panchal, Kusum Soitawala,
Kirti Vaghela, Rajdeep Deshpande, Sarah De Angelis, Zeba Farhin, Mit Patel, Danish J Farooqui, Makarand Kuntewar


Vidhyut Consultants, Strucart, Sam Sarjan, Mukesh Chauhan

Former Consultants

Anjali Jain, Ashish Tiwari, Ashi Engineering, Jinto George, Priyanka Balian, Silicon Consultancy Pvt. Ltd.

Association & Collaboration



Awards + Competitions

2019 2019 iDAC Intelligence Series, Mumbai
2017 Empanelment for various Lake Development Projects in Ahmedabad
2015 Iconic Structure in biological park at Sabarmati Riverfront Development, Ahmedabad Leading in technical bid
2014 Indian Architect & Builder; Young designer Award ‘14 Short listed in first five
2010 Excellence in Interior and Architecture (IAD) Award ‘09 Best Presentation


2020 Topological assemblies for funicular structures; Proceedings of the 25th International Conference on CAADRIA, 7th – 9th April 2020.
2019 Bridging the gaps – Computation to Construction in india; Domus India November 2019; Pgs. 68-79
2019 Bridging the gaps – Computation to Construction in india; eCAADe SIGraDi Annual Journal 2019 Architecture in the age of the 4th Industrial Revolution; Pgs. 295-304
2016 Customized brick
2016 Digital Crafts: understanding through computational design; Architectural Digest March – April 2016 India; Pg. 219
2014 Digital Crafts: understanding generative design; Proceedings of the 19th International Conference on CAADRIA (Computer-Aided Architectural Design Research in Asia).
2014 Dynamic Jali – rotating interactive artwork
2014 “The World Within – A home cinema”; Surfaces (magazine)
2013 “The World Within – A home cinema”; Proceedings of the 18th International Conference on CAADRIA.
2012 “Parametricism: Indian social need in complexity and chaos”; Proceedings of the 17th International Conference on CAADRIA
2010 Deployable/kinetic structures
2009 Architectenweb (dutch magazine) AWM29/page 128 – 131
2009 Interactive architecture – paper
2004 Image of the street in Jaipur, India – paper
2003 Fatehpur Sikri, India
2002 Deconstruction in Architecture focusing Ar. Peter Eisenmen’s works